We all know that entrepreneurs need to have a book to help promote their business, but why?Google this question and you will find ten thousand articles which tout the same five reasons. I contend the most important reason is not among them!A book gives your potential clients, and customers in inside look at your and your business like no other marketing can provide.The content housed in a 75,000-word book could fill up five years worth of media ads and still have more information.A book releases the pressure on the client and the business owner. Now the customer can learn all about your business without the pressure of endless sales calls, webinars, or costly ads.In the comfort of their homes, your ideal customer learns more about you than you can possibly put in any other form of infomercial.#authorcoaching #entrepreneursneedabook
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