Many writers cringe at the word “marketing” and would rather have someone else take care of that side of the business. In reality, the success of your book depends entirely on you!
I know, I know. No one wants to hear that, but it’s the truth.
“Change the way you look at the world and the world you look at will change.” – Wayne Dyer
I challenge you to change your perception of Marketing entirely. I used to think the same way and found myself panicking when it came to promoting my work.
How did I change my perception?
I tapped into my “why.” What does that mean? It’s simple. I dreaded promoting my work until I realized the real reason why I needed to do it.
Yet Another True Crime Example:
As most of you know, I am SWMO’s #1 True Crime writer and I cut my teeth trying to market stories of cold cases, unsolved homicides, and missing persons’ stories. I dreaded it every time until I realized the importance of it.
You see, I needed to build my following as big as possible for my readers’ sake. All those victim’s families needed to get publicity for their unsolved case and it was up to me to do it. The more I started learning about marketing and the more I started implementing those lessons I found I really enjoyed talking about my work. Soon I found promotion was exciting and creative.
Now I don’t have any problems promoting my work and I find the process enjoyable and exciting. One moment I am writing a press release and sending it to the newspapers. The next moment I am making Youtube videos promoting a blog post. The following day I am working on a podcast interview. All of these promotion outlets require a different level of creativity.
I challenge you today to change your outlook on marketing and see how much fun you can have. Create! It’s what we do best.