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Elephants & Mindsets


African elephants are the largest land mammals. They can grow to be 13 ft tall from toe to shoulder. Some species of elephants can weigh up to $13,000. Their trunk alone has 150,000 separate muscles, which gives them enough power to uproot full-grown trees. Why do we see these magnificent creatures held back by tiny ropes at the circus?

As an infant, these elephants have been conditioned to believe they cannot break their chains. When they were small, they were held back by a giant log chain that was too much for them to break. After a while, the poor creature stopped trying to break free. Although it is more than physically capable, it has been conditioned with this limited mindset.

If an elephant is spurred into a rage, it can break the chains that bind it and tear down the entire circus. I use this analogy for you, my readers. The human mind is infinitely capable, yet limited mindsets hold us back. Sometimes these mindsets aren’t even our own. They are limiting beliefs passed down for generations or by our society. What limited mindset is holding you back? Are you suffering from learned helplessness?

When I first started writing, I believed it took years to write a book, and now I realize I could write a book in 30 days. When I realized I could publish my next book in 30 days, I listened to one of my coaches talk about writing a book on a weekend. Then when I just started believing that that was possible, another coach of mine, Dr. Joe Vitale, wrote his 81st book by transcribing a 2-hour seminar.

The three keys to succeeding in this course are planning, redefining, in mindset. I believe mindset is the most important. I will leave you with a quote by the great Henry Ford.

“If you think you can, or you think you can’t, you are right.”


Coming Soon!

Whispers of the Mind: How Thoughts Become Things

Humans have a hidden superpower. With it we can both create and destroy. In most people it is raw, unfiltered and troublesome. But, if we could train it and hone it to perfection, it is powerful enough to change the world.

There’s a wise old saying that says, “for as a man thinketh in his heart so is he.” What does that mean, exactly? It means you become what you think about regularly. Your consistent thoughts become your actions, and your actions change the reality around you. I know this sounds like a bunch of hoodoos, but I promise you there’s science behind it.

What if we trained our minds to create instead of to destroy? We could change the world with one mind at a time.


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4 Steps To Writing An Award-Winning Book Title:

4 Steps To Writing An Award-Winning Book Title:


A terrible title can destroy your book and keep you from reaching the world with your words. The title is like a reader’s first impression right behind the book cover. So, how do you come up with a title that will propel your book toward success?

I have a simple strategy that I teach the writers taking my course. Today I will share it with you all.

Step #1: Find the top five best-selling authors in your genre and study them.

What were the author’s last three book titles? Look for keywords that seem to resonate with the readers. While searching through these fifteen books you will notice patterns that might fit with your book. Keep in mind to take note of both the title and the subtitle of each book.

Step #2: KISS

Remember that old saying, “keep it simple sweetie?” I say “Keep it Short Sweetie.” Short book titles with no more than 3-5 words seem to work the best. You can make up the difference using a subtitle if necessary.

Step #3: Start a list of possible book titles

Create a list of possible titles and then compare them to the best-selling titles of your targeted authors. How do they compare? Are they longer or shorter? Did you use some of the same keywords?

Step #4: Test it

After you get your list down to two or three possible titles, send them out to a test group and see which title gets the best response.

I know this sounds strange, but don’t forget to make sure your title truly resonates with your book’s topic and purpose. Sometimes in the race to find the perfect, compelling title authors forget that their title must convey a message to the reader first and foremost.


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Author Biz 101 Writer’s Course:

This course will focus on helping writers develop their craft and show them how to build a business from their writing.

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