Do you find yourself exhausted with the endless cycle of content marketing? If so, read on to find out simple tricks that can help make your life easier. I will give you five ways to repurpose your content to make your schedule run smoothly.
First of all, why should you repurpose your content in the first place?
Free purposing content serves many purposes. First and foremost, it makes your life as the content creator easier. Instead of killing yourself making new content day after day, you can repurpose some of your old content to make your schedule a little easier.
Secondly, it will drive traffic to your website if you repurpose the same content several times. Now I don’t mean to copy and paste the exact same content you wrote on your blog last year. Instead, take the blog post and make a YouTube video about the same topic. Break the blog post into segments, create Facebook posts, and then share them across your social media accounts.
Now using my business as an example, I write cold cases on my true crime blog. I usually work with the victim’s family members to help bring publicity to their case. When a year goes by, after I have already shared the content once, I will go back and do an update article on the case. I will link that blog post to the original blog post. Then I will do a second update video for YouTube. I may even interview the victim’s family member on my Youtube channel. Then I take segments of our conversation and create posts about those segments.
One unsolved case will bring me multiple blog posts, several YouTube videos, Instagram posts, Facebook posts, and more. This strategy not only helps me with my schedule, but it helps me refresh these cold cases that need publicity. It also sends traffic back to my website, which is always a good thing.
So now, let me outline five ways to repurpose your blog content.
Make a short YouTube video about the main subject of your blog post.
Cut your blog post up into segments and post each segment on your social media pages. Drip this content over the course of a week
Always add pictures if they are available to your Pinterest page. Then link that picture back to your website. This strategy will consistently generate traffic for your original blog post.
Create a Facebook Live video discussing the topic from your original blog post. Expert hint: download this Live video and upload it to your YouTube channel.
Add your repurposed content to your email newsletter and send it out to your mailing list.
Taking these simple steps will help fill your content calendar much quicker and easier than trying to recreate brand new content every day.
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For those of you who don’t believe in the existence of the Dixie Mafia consider this. Three full years before the R.I.C.O. act was used in New York to take down the Italian Mafia, it was used in Georgia to take down Dixie Mafia Kingpin John “J.C.” Hawkins.
Everyone has heard how the U.S. Attorney’s office used the R.I.C.O. act to attack the Italian Mafia and ultimately take it down. Although it still exists to this day, the Mafia isn’t nearly as powerful as it was back in the early 1970s. Even Wikipedia claims the R.I.C.O. act was first used in 1979 to take down the Italians.
While diving deeper into my research of the Dixie Mafia, I found a startling truth. The R.I.C.O. Act wasn’t used first on the Italians. It was used against a Dixie Mafia Kingpin named J.C. Hawkins out of Georgia three full years before the highly-publicized case in New York. Although the Dixie Mafia doesn’t have the structure and organization of the famous Italian crew, this grassroots criminal enterprise spans the southern states like weeds in a garden.
The term “Dixie Mafia” was coined in the 1960s by Mississippi State Police investigator, Rex Armistead. He hoped it would draw the attention of police and the media to the connections between the criminal factions. For decades everyone argued over the existence of the Italian mafia before it became indisputable. Now the same pattern is happening about the Dixie Mafia. While they have been called everything from the Cornbread La Cosa Nostra to the Hillbilly Mob, the fact that there is a criminal organization in the south should be indisputable. Why are people still arguing over this point? I contend Hollywood glamorized the Italian organization and they haven’t touched the southern counterpart.
More about the first RICO indictment:
The R.I.C.O. indictment case out of Macon, GA started with a rock group called the Allman Brothers band.
They were called the “Godfathers of Southern Rock,” but now drug dealers with ties to the Georgia faction of the Dixie Mafia will destroy what’s left of the band.
The Allman Brothers Band had reached the lofty heights of stardom by 1976, but those heights were hard to maintain with ties to Georgia’s faction of the Dixie Mafia. Drugs, band member disputes, lavish living, and one giant push by law enforcement spelled the end of the famous rock group. The band that would be later known for hits like Ramblin Man and Midnight Rider was formed by two brothers Gregg and Duane in 1969. The next seven years would be plagued with trouble, but they would finally scratch their way to the top. Things started falling apart, however, when the eldest brother Duane was killed in a motorcycle accident on October 29, 1971. The band somehow kept it together and seemed stronger than ever, but it wouldn’t last long.
Gregg Allman’s former bodyguard and now road manager, John “Scooter” Herring was allegedly supplying the band and others with narcotics. His activities and his ties to Dixie Mafia Kingpin J. C. Hawkins had come under scrutiny by law enforcement. Scooter’s supplier was a pharmacist Joey Fuchs. At one point Fuchs found his pharmacy stock so obviously low, that he staged a robbery to cover the drugs he had stolen and sold to Herring. Scooter Herring and Joey Fuchs were arrested and indicted on May 30, 1976. Witnesses were called in from around the music industry including Gregg Allman. Everyone in the band refused to “rat out” their friend, but Allman facing charges of his own agreed to testify against his former manager. This action was the final straw that broke up the group.
The feds were happy to take down Fuchs and Herring, but their main target was the big boss J.C. Hawkins. They would get their chance in a much-publicized RICO trial in July 1976. Hawkins and the crew were convicted of several racketeering charges, drug charges and much more. During the trial, the rockstar Gregg Allman had to be under heavy guard. Hawkins, who had a history of taking out witnesses, had put a price on Allman’s head. $100,000 was a lot of money back in 1976, and that’s what the kingpin was willing to pay if someone took out Allman.
Scooter Herring was convicted of five drug charges and sentenced to 75 years in prison. Herring who had also been a former bodyguard for J.C. Hawkins was now behind bars. He refused to snitch on anyone, but Fuchs and Allman didn’t share his sentiment. Viewing Allman’s testimony as an act of betrayal, the band officially broke up. They would reunite on a few occasions over the next few decades, but they would never achieve the same level of success as their first run in the early 1970s.
An appeals court later overturned Herring’s conviction. He would face another trial in 1979 where he would plead guilty to lesser charges and receive five years. Eventually, Scooter received a presidential pardon from Jimmy Carter, and he ended up serving only three years. Many believed he took the rap for Allman, but there wasn’t any proof. Several southern rock groups performed charity concerts and raised the money to foot Scooter’s legal bill. Scooter went on working in the music industry and was beloved by all who knew him. No one will ever know if the allegations were true or false, but Herring spent the rest of his life on the fringes of Rock and Roll as a manager for different bands.
Gregg Allman wrote a book titled My Cross to Bear in later in life. He says he was told by Scooter to pin everything on the big guy. Of course, there is no way to verify this claim. Was the ex-bodyguard still trying to protect the drug-addled celebrity, or was he actually guilty? Who knows? Whatever the case may be, the feds ended up taking down their man Hawkins with the first RICO trial.
THIS OF LINKS IS NOT AN ALL-ENCOMPASSING SOURCE CITING. ALL OF THE INFORMATION USED IN THIS ARTICLE CAN BE EASILY FOUND ONLINE. LINKS BELOW WERE USED AS SOURCES AND ARE RECOMMENDED READING FOR SYNOVA’S READERS. SYNOVA STRIVES TO CITE ALL THE SOURCES USED DURING HER CASE STUDY, BUT OCCASIONALLY A SOURCE MAY BE MISSED BY MISTAKE. IT IS NOT INTENTIONAL, AND NO COPYRIGHT INFRINGEMENT IS INTENDED.
EACH WEEK SYNOVA HIGHLIGHTS OBSCURE COLD CASES ON HER BLOG AS A VICTIMS’ ADVOCATE WITH MISSOURI MISSING ORGANIZATION. SHE NEVER CHARGES FOR HER SERVICES. IF YOU’D LIKE TO SUPPORT HER IN THIS WORTHY CAUSE, PLEASE CHECK OUT THE AFFILIATE LINKS ON THIS PAGE. BY PURCHASING ONE OF HER BOOKS, OR USING THESE LINKS YOU WILL BE SUPPORTING SYNOVA’S WORK ON COLD CASES AND WILL ENSURE HER ABILITY TO CONTINUE TO GIVE A VOICE TO THE VICTIM’S FAMILY.
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“There is no other group anywhere in the country as mobile and as well organized as the Dixie Mafia” – Agent James Duff, Georgia State Organized Crime Intelligence Unit (1974)
Deep in the heart of Dixie lies a hidden evil. It’s tentacles stretch from state to state, from county to county. The Dixie Mafia has produced infamous outlaws, bank robbers, and murderers. The story contains tidbits from each of their lives and even includes the story of a famous sheriff, but this book is not about them.
Silenced by the Dixie Mafia is about a big sister who has fought for answers for over five decades. It’s about a father who was an ex-alcoholic turned into a gambling addict. A father’s decisions would lead to the death of his disabled son and eventually lead to his own demise. Now left alone to find answers and make sense of the chaos is a brave little southern belle named Phyllis.
Tying back to the ambush of Sheriff Buford Pusser on August 12, 1967, this story will change history as we know it. The world knew nothing about the Dixie Mafia until the murders of Judge Vincent Sherry and his wife Margaret in 1987. This public assassination brought this band of ruthless criminals into view, but the truth was still hidden until the death of the Andersons.
A portion of the profits of this book will go to support the Missouri Missing Organization.
